Find the right canvas for the exact placement, then check what cropping will remove and where text may be hidden. Choose a platform to load a working size; use the calculators and preview to plan a separate export from your original file.
Dimensions here are working canvases unless specifically marked as an official recommendation. Upload limits, device crops and advertising requirements may differ. Confirm the destination's current publishing preview before posting.
Start with your platform and placement below. Then use the recommended tool for your placement, or switch to another tool at any time. Looking for an ad format or X image size?
Practical portrait working size
Check the actual publishing preview.
Change either dimension; the other updates at the same placement ratio. A fractional result is rounded to a whole pixel. This calculates measurements, not a resized or exported media file.
Choose a placement or change a dimension.
Crop decision: A 3:2 camera photo must lose width to fill 4:5.
Protect important content: Keep text and logos away from the edges.
What may change: Preview framing depends on the placement.
Instagram Post · 1080 × 1350
Crop & preview uses the dimensions selected above.
Start from an original image. A matching ratio keeps the frame; a different ratio requires choosing what to cut off or adding background. The calculations below assume a centered crop and preserve aspect ratio.
For a 4000 × 3000 source, compare crop to fill with adding background to fit.
Choose the appropriate ad or planning preset, test a local image and a title/logo box, then download a transparent overlay. The checker cannot inspect an entire video or guarantee an organic post preview.
Select a placement above to see whether a relevant planning preset is available.
Copy the bounds of one important element from your editor. X and Y are measured from the top-left of the full canvas (X runs right, Y runs down). This checks the whole element against the selected guide. It cannot automatically detect text, faces or real in-app controls.
Example: a lower subtitle needs moving upward to fit the Meta ad planning zone.
The highlighted content box in the preview is an editing aid, not part of the downloaded overlay.
Meta's Reels and Stories preset describes paid ad guidance (about 14% top, 35% bottom and 6% sides), not an invariant organic feed crop. TikTok one-line/four-line pixel margins are editable planning estimates; actual caption length, anchors and RTL/add-ons require a placement-specific preview. YouTube Shorts and universal vertical video ads have different overlays. Cross-platform uses the conservative intersection, not a guarantee.
For a real campaign, verify the current creative in the destination's own publishing interface. Keep logos and captions inside the clear area but allow the background to extend edge-to-edge. A correct size alone does not establish a safe placement.
Sources: Meta Reels guidance, TikTok auction in-feed ads and Google Ads vertical video guidance.
A safe area concerns interface controls covering content; it does not mean all reserved outer pixels are cut away. Empty or zero-pixel custom margins are not a safety guarantee; the final publisher preview determines real coverage. The background can fill the whole creative. Protect only meaningful text, subtitles, logos, faces or calls to action. This checker tests a single frame and manually entered element rectangle, not an entire video or platform compliance.
| Planning context | Top / bottom | Left / right | Critical limitation |
|---|---|---|---|
| Meta Reels / Stories ads | 269 / 672 px | 65 / 65 px | Derived from approximately 14% top, 35% bottom, 6% sides in paid-ad guidance. Not every organic Reel crop. |
| YouTube Shorts reference | 192 / 480 px | 0 / 108 px | Planning reference for named Shorts interface, not every device or caption. |
| YouTube universal vertical ad | 288 / 672 px | 48 / 192 px | Broader ad inventory and calls to action; not interchangeable with Shorts. |
| TikTok in-feed, 1-line caption | 108 / 300 px | 56 / 120 px | Editable estimate; not an official universal per-pixel specification. |
| TikTok in-feed, 4-line caption | 108 / 364 px | 56 / 120 px | Caption length changes overlays. Check the matching creative template. |
| Cross-platform planning | 288 / 672 px | 65 / 192 px | Largest edge reserves from included guides; still not a delivery guarantee. |
For a 1080 × 1920 canvas, enter a practice-only Custom reserve of Top 200, Bottom 400, Left 60 and Right 120 px. The clear rectangle begins at X=60, Y=200, and measures 900 × 1320. This is a calculation example, not a recommended publisher safe zone.
Longer captions, anchors, download cards and other TikTok ad add-ons can move or enlarge the covered area. The one-line and four-line presets here are starting estimates, not TikTok-certified pixel boundaries. For an add-on, obtain the matching template in TikTok Ads Manager and enter its actual reserves using Custom. Right-to-left Arabic-region creative can position controls differently; do not assume a left-to-right template is mirrored correctly. Confirm the final campaign preview.
Meta's percentage reserves are documented for Reels/Stories advertising. Organic full-screen Reels, feed crops, profile previews, stickers or translated captions may differ. Check those independently. YouTube Shorts and YouTube universal vertical-video advertisements use different reference zones; select only the named context. Cross-platform's conservative envelope does not guarantee any platform will show every element.
Official starting points: Meta Reels ad guide · TikTok in-feed ads (template details may vary) · Google Ads vertical-video guidance.
Only YouTube's minimum-canvas safe-area example above comes from the directly reviewed first-party channel-branding guidance. LinkedIn/Facebook device boundaries are intentionally not represented as precise official masks.
Select an artboard and optionally use the image chosen in Crop & Fit. This visualizes the full working canvas; only the YouTube text/logo safe area has a sourced numeric overlay. No LinkedIn/Facebook crop is claimed to be official.
YouTube: centered text/logo reference scales from 1235 × 338 on 2048 × 1152 to about 1544 × 423 on 2560 × 1440. Outside this area may be cropped on some devices.
Marketplace exception: Etsy listing photos need suitable thumbnail crops and sufficient resolution; the first image should present well square or landscape. Amazon main images may have category-specific rules, so a square 2000×2000 reference alone does not establish listing acceptance.
YouTube exception: Square/vertical videos up to three minutes uploaded after October 15, 2024 can qualify as Shorts under YouTube's stated conditions. A 9:16 master is useful, not the sole eligible shape. Official Shorts eligibility.
These short platform notes combine the useful distinctions from the previous platform directories. Start with the exact placement in the selector, then adjust the composition—not just the pixel count.
Workflow: Start with the original image, select the placement, and calculate the crop before adding text. Export a separate version for each materially different shape. Reusing one file for 1:1, 4:5 and 9:16 can cut off faces, products or calls to action.
What this does not guarantee: Organic-post behavior and advertising specifications are not interchangeable. Instagram can update grid previews, upload handling and interface overlays; verify the final composition in the current app before scheduling or paying for distribution.
Choose Instagram in the toolkit
Primary references: Instagram Help — image resolution for shared photos · Meta — Facebook and Instagram Reels ads
Workflow: If the source is landscape, first decide whether to crop, reframe or add a background. Stretching 16:9 directly into 9:16 distorts the picture. Use crop-loss measurements to see how much width disappears, then reposition the subject deliberately.
What this does not guarantee: This guide describes a practical organic-video workflow. Ad placements, effects, captions and app versions may use different overlays or requirements, so confirm the current placement before final delivery.
Primary references: TikTok for Business — Creative Quality Control Checklist · TikTok for Business — SMB Creative Playbook
Workflow: Set the editing timeline to the destination shape before placing captions or graphics. Export video and thumbnail as separate assets: they can share a ratio but use different files, compression and safe-area decisions.
What this does not guarantee: Shorts classification depends on shape, upload date, duration and channel context. This page summarizes current official guidance and links to the source pages; check YouTube Studio before publishing a time-sensitive campaign.
Primary references: YouTube Help — video resolution and aspect ratios · YouTube Help — custom thumbnail guidance · YouTube Help — understand three-minute Shorts
A personal profile background uses a different canvas from company Page covers. Use 1584 × 396 as a personal working reference and 1128 × 191 as a separate company reference. Do not stretch one to the other. The avatar and responsive layout can hide a part of the art; keep identity text away from likely overlap and inspect the current profile or Page uploader.
Open LinkedIn banner planning. Also compare specific LinkedIn video-ad formats in the filterable size table; advertising specs are not automatically organic format requirements.
A Facebook cover is a wide design, not a 9:16 Story. Use the current cover upload preview to protect central text across desktop/mobile and the selected Page/profile context. For Stories, compose in a vertical working frame and plan for captions, buttons or overlays separately. The Meta preset reflects paid-ad planning guidance; it is not a universal margin for organic Stories.
YouTube recommends 3840 × 2160 for regular video thumbnails and 2160 × 3840 for Shorts thumbnails. Video thumbnails are generally 16:9; Shorts thumbnails 9:16. YouTube currently lists a 2 MB mobile limit for video-thumbnail uploads and a 50 MB desktop limit for video, Shorts and podcast thumbnails. Shorts custom-thumbnail uploading is available through YouTube Studio on a computer for eligible verified accounts. The dimension calculator does not check file size or account eligibility.
For channel art, use the recommended 2560 × 1440 design canvas; YouTube's minimum is 2048 × 1152. The 1235 × 338 text/logo-safe reference belongs to that minimum canvas, not the entire recommended canvas. YouTube's banner file limit is 6 MB. Extend background art outside the central identity area rather than stretching logos to fill the banner.
Sources: YouTube thumbnail guidance · YouTube channel-branding guidelines.
A 9:16 edit is useful for a full-screen phone display, but eligible Shorts may also be square. Classification can depend on the upload date, video duration and channel context. For a conventional landscape video, use its native aspect ratio rather than baking in black bars. Check YouTube Studio for the current upload workflow, and review captions separately from the thumbnail.
Etsy recommends listing photos with width and height of at least 2000 px for detail, while the first listing photo should have both dimensions at least 635 px. Etsy says the first image should be landscape or square to work with cropped previews; a 2000 × 2000 master is a convenient option, not a mandatory square-only format. Keep space around the focal product, inspect the adjusted listing thumbnail, and use the cropping tool when different layouts trim its edges.
Etsy Help — image requirements and thumbnail best practices.
2000 × 2000 is a useful square editing master, not an independently verified universal Amazon requirement. Before uploading a main image, confirm the active Seller Central instructions for your product category and marketplace, including permitted backgrounds, content coverage and image treatment. Seller Central guidance may require sign-in; the toolkit does not verify listing acceptance or category-specific policies.
Amazon Seller Central — product image guidance (may require login).
The LinkedIn personal profile background and company Page cover have different proportions. Likewise, Facebook profile and Page covers can render differently on desktops and phones. Keep key text away from avatar overlap, extend backgrounds and check the destination upload preview. The banner workbench compares working artboards without claiming official pixel-perfect device masks for either platform.
Each placement has its own crop, safe-area and upload caveat. Do not apply ad specs to organic uploads automatically. Use the source link as a starting point, but verify any time-sensitive requirement at delivery.
Best starting point: 1080 × 1350 px (Practical portrait working size). prepare a feed image that uses vertical space without relying on an uncontrolled platform crop.
Crop: A 3:2 camera photo must lose width to fill 4:5. A square source must lose its top and bottom or gain side canvas.
Keep visible: Keep text and logos away from every edge because the feed, profile grid and share previews may frame the same post differently.
Limit: Instagram supports more than one photo shape. The first item and current publishing preview should guide a carousel; 1080 × 1350 is a useful portrait canvas, not a universal requirement.
Other useful dimensions: 1080 × 1080 (Square post); 1080 × 1440 (3:4 photo); 1080 × 566 (Landscape post).
Source: Instagram Help — image resolution for shared photos · Open this placement in the toolkit
Best starting point: 1080 × 1920 px (Practical full-screen working size). build a full-screen vertical Story while protecting content from interface overlays.
Crop: A 4:5 feed image is too wide and short for a full 9:16 Story. Recompose it or add an intentional background instead of stretching.
Keep visible: Leave generous space near the top and bottom for account controls, replies and calls to action. Preview in the current app because overlays change.
Limit: 1080 × 1920 describes a practical 9:16 canvas. Stickers, captions, links and device controls can reduce the usable area.
Other useful dimensions: 720 × 1280 (Smaller exact 9:16); 2160 × 3840 (Higher-resolution exact 9:16).
Source: Meta — Stories ad format and creative guidance · Open this placement in the toolkit
Best starting point: 1080 × 1920 px (Practical full-screen working size). prepare a vertical Reel with readable captions and a deliberate feed-preview crop.
Crop: Landscape footage loses most of its sides when it fills 9:16. Reframe shots individually rather than applying one centered crop to the entire edit.
Keep visible: Keep faces, subtitles and calls to action inside a central zone. Check both the full-screen Reel and its feed/profile preview.
Limit: A correct 9:16 export does not guarantee that every important element remains visible under captions, buttons or previews.
Other useful dimensions: 720 × 1280 (Smaller exact 9:16); 1080 × 1350 (4:5 feed preview planning frame).
Source: Meta — Facebook and Instagram Reels ads · Open this placement in the toolkit
Best starting point: 1080 × 1350 px (Practical portrait slide size). build consistently sized carousel slides without unexpected per-slide cropping.
Crop: Prepare every slide on the same canvas and inspect the first-item preview before publishing. Mixing orientations can trigger inconsistent framing.
Keep visible: Keep repeated headings, page numbers and calls to action in a consistent inset so swiping feels stable and profile previews remain understandable.
Limit: Carousel handling can change with app updates and account features. Confirm the crop shown by the current composer before publishing all slides.
Other useful dimensions: 1080 × 1080 (Square carousel); 1080 × 1440 (3:4 source planning size).
Source: Instagram Help — sharing a post with multiple photos or videos · Open this placement in the toolkit
Best starting point: 3840 × 2160 px (Official recommended 16:9 size). design a high-resolution thumbnail that remains legible on phones and television screens.
Crop: Use a native 16:9 canvas. A square or portrait image must be cropped or composed within a widescreen background.
Keep visible: Keep faces and large text away from the lower-right duration badge and test the design at a very small preview size.
Limit: File-size limits and account eligibility vary by thumbnail workflow. Dimensions alone do not guarantee that a custom thumbnail can be uploaded.
Other useful dimensions: 1280 × 720 (Common 16:9 thumbnail); 1920 × 1080 (Full HD 16:9).
Source: YouTube Help — add video thumbnails · Open this placement in the toolkit
Best starting point: 1080 × 1920 px (Practical full-screen 9:16 canvas). edit a vertical Short that fills a phone screen and keeps captions clear of controls.
Crop: Convert landscape footage by selecting shots and tracking the subject. A fixed center crop can remove speakers, demonstrations or on-screen labels.
Keep visible: Keep text away from the right-side actions and lower caption/navigation region, then inspect the uploaded Short in the current mobile app.
Limit: Current Shorts eligibility can depend on shape, duration and upload date. 1080 × 1920 is a practical vertical canvas, not the only possible eligible shape.
Other useful dimensions: 720 × 1280 (Smaller exact 9:16); 1080 × 1080 (Square eligible shape reference).
Source: YouTube Help — understand three-minute Shorts · Open this placement in the toolkit
Best starting point: 1080 × 1920 px (Practical high-resolution 9:16 canvas). produce a full-screen vertical TikTok without stretching landscape footage.
Crop: Reframe a landscape source shot by shot or add a designed background. Stretching 16:9 to 9:16 makes people and products unnaturally narrow.
Keep visible: Keep essential content away from the top, bottom and right-side interface. Treat any template as a planning aid and check the live preview.
Limit: Organic posts and ads can use different limits, overlays and accepted formats. This page provides a practical editing canvas, not an ad-delivery contract.
Other useful dimensions: 720 × 1280 (Smaller exact 9:16); 1080 × 1080 (Square alternate source).
Source: TikTok for Business — SMB Creative Playbook · Open this placement in the toolkit
Best starting point: 1640 × 624 px (Practical high-resolution page cover canvas). prepare a page cover with room for responsive desktop and mobile crops.
Crop: Desktop and mobile views reveal different portions of the cover. Extend the background and keep key content near the center.
Keep visible: Keep text and logos away from every edge and from possible profile-picture overlap.
Limit: Facebook cover rendering varies by profile or Page type and device. Confirm the current upload preview.
Other useful dimensions: 820 × 312 (Common desktop reference); 1640 × 720 (Taller source master).
Source: Facebook Help — add or change a cover photo · Open this placement in the toolkit
Best starting point: 1080 × 1920 px (Practical full-screen 9:16 canvas). build a vertical Story without hiding key content under controls.
Crop: Recompose square and landscape assets rather than stretching them into a vertical frame.
Keep visible: Reserve generous top and bottom space for account, reply and call-to-action elements.
Limit: Story interface overlays and ad specifications can differ. Verify the actual publishing preview.
Other useful dimensions: 720 × 1280 (Smaller exact 9:16); 2160 × 3840 (Higher-resolution exact 9:16).
Source: Meta — Stories format guidance · Open this placement in the toolkit
Best starting point: 1000 × 1500 px (Official standard 2:3 creative recommendation). design a vertical Pin that uses feed space without being cut off.
Crop: Start with 2:3 rather than making an excessively tall design that may be truncated in the feed.
Keep visible: Keep the headline and product central, with padding for badges and responsive previews.
Limit: Different Pin and ad formats can use other ratios. Confirm the named format before export.
Other useful dimensions: 2000 × 3000 (2× standard Pin); 1000 × 1000 (Square Pin).
Source: Pinterest Business — creative best practices · Open this placement in the toolkit
Best starting point: 2000 × 2000 px (Practical high-quality square listing master). prepare consistent product photos with enough detail for zoom.
Crop: Shoot with extra space, then keep the product scale and framing consistent across the listing gallery.
Keep visible: Avoid edge text and ensure the first image remains understandable as a small search thumbnail.
Limit: Listing thumbnails and full gallery views may crop differently. Check the current listing preview.
Other useful dimensions: 2000 × 1500 (4:3 landscape source); 1600 × 1600 (Smaller square master).
Source: Etsy Help — listing image requirements · Open this placement in the toolkit
Best starting point: 2000 × 2000 px (Practical zoom-ready square product image). prepare a detailed marketplace product image with consistent framing.
Crop: Keep the whole product visible and crop consistently; do not stretch a rectangular photograph into a square.
Keep visible: Use a clean main-image composition and keep important details readable in thumbnails.
Limit: Amazon category and marketplace policies can differ, especially for main-image background and product coverage.
Other useful dimensions: 1600 × 1600 (Square zoom-ready reference); 1000 × 1000 (Smaller square reference).
Source: Amazon Seller Central — product image requirements · Open this placement in the toolkit
Filter a working canvas by platform, photo or video, then copy the exact dimensions. Source-backed recommendation does not mean a universal upload requirement. Ads, organic posts, channel art and marketplace listings have different constraints; read the named placement before exporting.
27 formats available
| Platform | Placement | Type | Ratio | Canvas | Basis and reference | Action |
|---|---|---|---|---|---|---|
| Instagram Post | Image | 4:5 | 1080 × 1350 | Practical working canvas | Use in toolkit | |
| Instagram Story | Image / video | 9:16 | 1080 × 1920 | Practical working canvas | Use in toolkit | |
| Instagram Reel | Video | 9:16 | 1080 × 1920 | Practical working canvas | Use in toolkit | |
| Instagram Carousel | Image / video | 4:5 | 1080 × 1350 | Practical working canvas | Use in toolkit | |
| YouTube | YouTube Thumbnail | Image | 16:9 | 3840 × 2160 | Source-backed recommendation | Use in toolkit |
| YouTube | YouTube Banner | Image | 16:9 | 2560 × 1440 | Source-backed recommendation | Use in toolkit |
| YouTube | YouTube Shorts | Video | 9:16 | 1080 × 1920 | Practical working canvas | Use in toolkit |
| TikTok | TikTok Video | Video | 9:16 | 1080 × 1920 | Practical working canvas | Use in toolkit |
| LinkedIn Banner | Image | 4:1 | 1584 × 396 | Source-backed recommendation | Use in toolkit | |
| Facebook Cover Photo | Image | 205:78 | 1640 × 624 | Practical working canvas | Use in toolkit | |
| Facebook Story | Image / video | 9:16 | 1080 × 1920 | Practical working canvas | Use in toolkit | |
| Pinterest Pin | Image | 2:3 | 1000 × 1500 | Source-backed recommendation | Use in toolkit | |
| Etsy | Etsy Listing Photo | Image | 1:1 | 2000 × 2000 | Practical working canvas | Use in toolkit |
| Amazon | Amazon Product Image | Image | 1:1 | 2000 × 2000 | Practical working canvas | Use in toolkit |
| YouTube | Landscape video | Video | 16:9 | 1920 × 1080 | Source-backed format example | |
| YouTube | Shorts thumbnail | Image | 9:16 | 2160 × 3840 | Source-backed format example | |
| Square feed post | Image | 1:1 | 1080 × 1080 | Practical working canvas | ||
| Reel | Video | 9:16 | 1080 × 1920 | Practical working canvas | ||
| Square video ad | Video | 1:1 | 1920 × 1920 | Ad format reference | ||
| Portrait video ad | Video | 4:5 | 1080 × 1350 | Ad format reference | ||
| Vertical video ad | Video | 9:16 | 1080 × 1920 | Ad format reference | ||
| Landscape video ad | Video | 16:9 | 1920 × 1080 | Ad format reference | ||
| X | Square image ad | Image | 1:1 | 1080 × 1080 | Ad format reference | |
| X | Portrait image ad | Image | 4:5 | 1440 × 1800 | Ad format reference | |
| X | Landscape video ad | Video | 16:9 | 1920 × 1080 | Ad format reference | |
| X | Vertical video ad | Video | 9:16 | 1080 × 1920 | Ad format reference | |
| Standard image ad | Image | 2:3 | 1000 × 1500 | Ad format reference |
No matching formats. Try another platform or media type.
Sizes are references for composition, not proof of upload acceptance. A filtered row retains its source link; paid-ad references should be checked in the destination ad manager. A different aspect ratio requires cropping, padding or recomposition, not stretching.
