Social media workflow

Social media size and ratio tools

Choose dimensions for common post shapes and preview how an image or video fits vertical, square and portrait formats.

CHOOSE A FORMAT

Social Media Size Calculator

Find dimensions and ratios for common feed posts, stories, covers, shorts and video formats.

Calculate a social size → REFRAME CONTENT

Crop Loss Calculator

Estimate the pixels and image area removed when adapting one asset to a different post shape.

Measure crop loss → FULL-SCREEN VERTICAL

9:16 Ratio Guide

Explore sizes for portrait video and phone-first full-screen content.

View 9:16 sizes → PORTRAIT FEED

4:5 Ratio Guide

Explore a tall image shape that uses more vertical feed space than a square.

View 4:5 sizes → SQUARE

1:1 Ratio Guide

Find square dimensions for balanced images, graphics and thumbnails.

View 1:1 sizes →

Size, ratio and safe area are different

Ratio controls the shape, while pixel dimensions control resolution. A safe area is the inner region where text and important subjects remain visible after interface overlays or responsive cropping.

Platform requirements can change, so use the calculator as a planning aid and confirm critical delivery specifications in the platform's current publishing interface.

Reuse one source more safely

  1. Keep a high-resolution master with extra space around the subject.
  2. Make separate crops for 16:9, 9:16, 4:5 and 1:1 when needed.
  3. Keep text away from the outer edges.
  4. Preview each export rather than stretching one file into every shape.