Social media workflow

Social media size and ratio tools

Start with the publishing task: look up a placement's dimensions, measure a crop, or check space for text around interface controls. Use the tools below in that order when adapting one creative for several platforms.

Browse every platform and placement

Start with a platform hub, then choose the exact image, video, banner or profile placement.

PLACEMENT GUIDES

Instagram sizes

Choose the exact Instagram asset, calculate matching dimensions and plan its crop.

View Instagram sizes →
PLACEMENT GUIDES

YouTube sizes

Choose the exact YouTube asset, calculate matching dimensions and plan its crop.

View YouTube sizes →
PLACEMENT GUIDES

TikTok sizes

Choose the exact TikTok asset, calculate matching dimensions and plan its crop.

View TikTok sizes →
PLACEMENT GUIDES

LinkedIn sizes

Choose the exact LinkedIn asset, calculate matching dimensions and plan its crop.

View LinkedIn sizes →
PLACEMENT GUIDES

X sizes

Choose the exact X asset, calculate matching dimensions and plan its crop.

View X sizes →
PLACEMENT GUIDES

Twitch sizes

Choose the exact Twitch asset, calculate matching dimensions and plan its crop.

View Twitch sizes →
PLACEMENT GUIDES

Discord sizes

Choose the exact Discord asset, calculate matching dimensions and plan its crop.

View Discord sizes →
PLACEMENT GUIDES

WhatsApp sizes

Choose the exact WhatsApp asset, calculate matching dimensions and plan its crop.

View WhatsApp sizes →
PLACEMENT GUIDES

Google Business Profile sizes

Choose the exact Google Business Profile asset, calculate matching dimensions and plan its crop.

View Google Business Profile sizes →
PLACEMENT GUIDES

eBay sizes

Choose the exact eBay asset, calculate matching dimensions and plan its crop.

View eBay sizes →
PLACEMENT GUIDES

Facebook sizes

Choose the exact Facebook asset, calculate matching dimensions and plan its crop.

View Facebook sizes →
PLACEMENT GUIDES

Pinterest sizes

Choose the exact Pinterest asset, calculate matching dimensions and plan its crop.

View Pinterest sizes →
PLACEMENT GUIDES

Etsy sizes

Choose the exact Etsy asset, calculate matching dimensions and plan its crop.

View Etsy sizes →
PLACEMENT GUIDES

Snapchat sizes

Choose the exact Snapchat asset, calculate matching dimensions and plan its crop.

View Snapchat sizes →
PLACEMENT GUIDES

Amazon sizes

Choose the exact Amazon asset, calculate matching dimensions and plan its crop.

View Amazon sizes →

Size, ratio and safe area are different

Ratio controls the shape, while pixel dimensions control resolution. A safe area is the inner region where text and important subjects remain visible after interface overlays or responsive cropping.

Platform requirements can change, so use these references and previews as planning aids and confirm critical delivery specifications in the platform's current publishing interface.

Prepare square, portrait and vertical versions

Example: adapt a 4000 × 3000 source to three shapes. These are practice crops, not a promise that one export will meet every platform's rules.

  1. Use the size guide to identify the exact placement and distinguish ad specifications from ordinary-post guidance.
  2. Plan source crops with the crop calculator: 1:1 keeps 3000 × 3000 (75%); 4:5 keeps 2400 × 3000 (60%); 9:16 keeps approximately 1688 × 3000 (42.2%, after rounding).
  3. Create separate compositions from the master in your editor. Reposition subjects and wrap text for each shape; do not stretch one exported version into the others.
  4. Resize to the required output dimensions. For vertical creative, follow the safe-zone overlay steps using the right placement guidance.
  5. Preview each finished export in its publishing interface. Confirm the crop, text visibility, dimensions and file-size limit before posting.

If a crop loses something essential, use a different source or a designed background. The largest mathematical crop is not always the best composition.