Size, ratio and safe area are different
Ratio controls the shape, while pixel dimensions control resolution. A safe area is the inner region where text and important subjects remain visible after interface overlays or responsive cropping.
Platform requirements can change, so use these references and previews as planning aids and confirm critical delivery specifications in the platform's current publishing interface.
Prepare square, portrait and vertical versions
Example: adapt a 4000 × 3000 source to three shapes. These are practice crops, not a promise that one export will meet every platform's rules.
- Use the size guide to identify the exact placement and distinguish ad specifications from ordinary-post guidance.
- Plan source crops with the crop calculator: 1:1 keeps 3000 × 3000 (75%); 4:5 keeps 2400 × 3000 (60%); 9:16 keeps approximately 1688 × 3000 (42.2%, after rounding).
- Create separate compositions from the master in your editor. Reposition subjects and wrap text for each shape; do not stretch one exported version into the others.
- Resize to the required output dimensions. For vertical creative, follow the safe-zone overlay steps using the right placement guidance.
- Preview each finished export in its publishing interface. Confirm the crop, text visibility, dimensions and file-size limit before posting.
If a crop loses something essential, use a different source or a designed background. The largest mathematical crop is not always the best composition.